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Hasbro sets 'My Little Pony' movie for 2017

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Hasbro isn’t horsing around with its latest film project. The toy maker’s film division has announced plans to bring My Little Pony to the big screen.

EW has confirmed that Hasbro Studios is producing a My Little Pony movie, set to release in 2017. The film will be one of the first produced through Hasbro’s Allspark Pictures, along with the already-announced Jem and the Holograms adaptation, which is slated for 2015. Variety first reported the news.

The Pony film will be co-executive produced by Megan McCarthy, who produces the latest revival of the franchise (the television series My Little Pony: Friendship Is Magic). Joe Ballarini, will write the script.

Since Friendship Is Magic debuted, the franchise has seen a resurgence in popularity. There have been several direct-to-home-video film releases in the franchise, but not a full theatrical release. A number of fan-driven projects have also sprouted up since the series began, including the Kickstarted documentary Bronies: The Extremely Unexpected Adult Fans of My Little Pony.

Correction: An earlier version of this article incorrectly attributed the film Ice Age: Continental Drift to Joe Ballarini, when in fact the film was written by Jason Fuchs and Michael Berg.