You know that incessant Apple commercial starring U2 that you haven’t been able to get off your TV? The song’s called “The Miracle (Of Joey Ramone),” and U2 just released a music video for it. That’s right: The video clip that you’ve probably seen more times than any music video since MTV still played the things wasn’t the actual music video.
The “Miracle (of Joey Ramone)” video is just the latest U2 stunt in which the band blurs the line between promotion and performance, like that notorious U2 iPod that came loaded with their discography 10 years ago. That’s because the video is essentially the same Apple ad, but branded as a new music video. The color palette is different, but this expanded version shows Bono and co. dancing against the same plain background, with images of Joey Ramone superimposed on them. Sort of like how you can’t listen to Songs of Innocence without at some point recalling how it emerged from a corporate deal with Apple, you can’t watch this video without recalling that a nearly identical version of it was an actual commercial for the company.
Watch the video below.