The new poster for Jurassic World bets on simplicity, featuring an all too familiar logo with the tagline “The Park Is Open.” It’s a stark throwback, as many have mentioned, to the original poster for Jurassic Park. (Tagline: “An Adventure 65 Million Years in the Making.”)
Now, this is certainly an effective way to advertise: The poster is eerie with that Tyrannosaurus Rex seemingly emerging out of a mist, and the tagline makes a great hashtag, as director Colin Trevorrow proved.
However, it might be well served by including some more Chris Pratt. Honestly, anything could be improved by including some more Chris Pratt. Have you seen the motorcycle shot?