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truTV teams up with Tumblr for television show

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HACK MY LIFE
truTV

Tumblr is reblogging its way to television.

truTV is working with Tumblr on Hack My Life, a series that will focus on life hacks that will show viewers how to make life easier through various shortcuts and tricks. Hosts Kevin Pereira and Brooke Van Poppelen will test the efficiency of various life hacks on the weekly series, judging them on whether they save or waste time.

In an interactive component to the show, viewers are invited to share their own hacks on the show’s Tumblr, hackmylifetrutv.tumblr.com, where the best hack of each week is featured on the show. The website also boasts a Hack My Life hub, where viewers can post a variety of life hacks for the Tumblr’s community.

“We’re turning truTV into a place where creative people come to play, and the Hack My Life Tumblr hub and weekly challenges are a perfect way to reach one of the world’s largest creative communities,” said Puja Vohra, senior vice president of marketing and digital for truTV in a statement. “By integrating Tumblr users into this series, we’re turning Hack My Life into a truly multi-platform experience that’s not only practical in terms of the many great things you can learn, but also incredibly engaging and sharable.”

Hack My Life is set to premiere in January 2015.

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