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TV Guide Network rebrands as POP

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The TV Guide Network (TVGN) has announced that starting in 2015, the network will be rebranding itself as POP. The channel, owned in a joint partnership with CBS and Lionsgate, will feature a multi-platform dynamic that will focus on fandom and pop culture and will utilize a social media angle.

Brad Schwartz, President of Entertainment and Media of POP said in a statement, “A strong brand differentiates a network from its peers. The inspiration for POP is simple—when something stands out from the rest, it pops. It’s what everyone is talking about. It’s an exceptional talent. It’s a one-of-a-kind maverick. When something is so good that it earns a culture of fandom, that’s POP—and that’s what we want our channel to symbolize, a fresh new media personality that puts us firmly alongside the audience.”

The programming slate lined up for the newly named network include Rock This Boat: New Kids on the Block, an unscripted series about devoted NKOTB fans hanging out with the band on a cruise ship, as well as The Story Behind, a docu-series about the behind-the-scenes happenings of television’s greatest shows.