Destiny is a big investment for Activision, the publishers of video game juggernauts like Call of Duty and Hearthstone, and the company hopes the title from the makers of Halo will pay off. While the company has yet to release concrete numbers about how the game sold during its first day on the market, Activision has released some promising news about what success may be in store.
Activision announced today that the company has sold in over $500 million of Destiny on the game’s first day of release. This number may be a little misleading, as the phrase “sold in” doesn’t actually mean “sold to consumers.” Instead, it means Activision has shipped $500 million worth of Destiny to retail stores and to Microsoft and Sony.
So while the number of copies actually sold is still uncertain, the number implies the high demand for the game. Activision has previously indicated Destiny is the most pre-ordered game from a new franchise, and the publisher also proclaimed today that the game is “the highest-selling day one digital console release in history.” While they don’t provide exact information, these statements suggest those who bought a digital copy rather than a physical disc made up a significant portion of the game’s sales.
Activision did not immediately respond to a request for more specific numbers, but EW will update with more news as it is released.
Whatever the sales figures end up being, Destiny will be making its mark on the fall gaming season. Stay tuned for EW‘s upcoming Destiny journal, which will chronicle EW writers’ ongoing experience with Bungie’s massive shooter.