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Usher and Scholastic join forces to promote young readers

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Usher
Cynthia Carris/Photo Solutions NYC/Scholastic, Inc

The Scholastic catalogs you got in elementary school were already cool, but now Usher is joining forces with the children’s publishing giant to launch the “Open the World of Possible” initiative, which is designed to encourage young readers. On Nov. 6, Usher will perform and host a a live webcast, “Bigger Than Words,” which will broadcast live from the Scholastic headquarters in New York City.

“I established New Look, a charitable organization to assist young people to become leaders and to instill in them a belief that they can create change in their communities and around the world,” said Usher. “I’m excited to host the webcast with Scholastic to demonstrate to kids how reading frequently, and being a reading mentor to their friends and others in their community, can open doors to endless possibilities.”

As a further part of the initiative, the Scholastic Possible Fund will make a donation of 100,000 books, and each of three leading non-profits that distribute books to children who need them most will receive a portion of the donation.

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