Praise the Internet Gods! The Onion — the best satire, well, anywhere — is taking on BuzzFeed et al, calling out their click-bait headlines, silly quizzes, and other attention-getting practices with a new website. (Full disclosure: EW.com’s editor, Kyle Ryan, worked at The Onion’s A.V. Club until last month.)
Called Clickhole.com, the venture will put “content and sponsored posts side by side, with barely any distinction between them. People will climb into this click hole and find content so interesting they won’t be able to keep it to themselves,” according to “Jim Haggerty,” an Onion News Network host played by Brad Holbrook. “Every post is engineered to be as shareable as possible, so it spreads like a deadly wildfire on social media,” he tells the New York Business Journal.
If users go to Clickhole.com right now, they’ll find a step-by-step guide to clicking a mouse — with a counter at the bottom to help each visitor practice. “Coming this summer: an all-new internet experience filled with content so shareable, snackable, and clickable, it will rob you of all logic and reason,” the site declares. “Until then, use the guide below to learn the proper method of clicking.”
The site will launch formally in June.