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Radio station plays 'Hot in Herre' on loop for three days and counting

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Nelly
Prince Williams/Getty Images

How hot can it possibly get?

A radio station in San Fransisco has been playing Nelly’s 2002 hit “Hot in Herre” on an endless loop since Friday afternoon. And not because a DJ has gone insane: The loop is part of a publicity stunt. Monday night, the Univision-owned Latino Mix 105.7 is relaunching as Hot 105.7, RadioInsights.com reports. Once the switch happens, the Nelly flashback will stop.

The “Hot In Herre” loop has inspired the hashtag #Nelly1057, which Nelly himself has naturally jumped on.

If you’re not in the Bay area, never fear; put a band-aid on your face and relive 2002 below:

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