Even in a television world full of DVRs, streaming services, and YouTube, commercials are still going strong. It’s a fact that all Super Bowl fans are well aware of, along with some of the other live-Tweeters left out there. And, as has always been the case with commercials, some are better than others. There are the ones that make you laugh every time they come on, the ones that somehow make you cry in less than two minutes, and the ones you wish you could un-see. We’ve got a little taste of all of the above when we round up the best and worst commercials of 2013.
First up, the best:
GEICO’s “Hump Day Camel” fell under the commercial category of somehow making people laugh every time it appeared on screen. You can even download the camel’s voice as a ringtone on your phone. If that’s not a sign of a good commercial, we don’t know what is:
“The Scarecrow” was one of the most creative and moving commercials of the years. Chipotle made a statement about their fresh ingredients using a cartoon that nearly broke viewer’s hearts:
Volvo’s “Epic Split” feat. Van Damme barely needs an introduction. It’s so ridiculous that it’s hilarious, we’re sure it won’t be forgotten anytime soon:
Switching gears completely, Guinness put out an incredibly moving wheelchair basketball commercial. Although it ran the risk of the viewer forgetting what it was actually promoting, it was too beautiful not to include:
Last but not least, Google Chrome’s “Jess Time” commercial about a father-daughter duo trying to figure out the whole college thing was both endearing and effective:
Now, for the worst:
Dr. Pepper Ten’s “It’s not for women” campaign was incredibly sexist. Example A:
GoDaddy’s “The Kiss” was the Super Bowl commercial everybody wanted to un-see. Starring model Bar Refaeli, this GoDaddy commercial, like most, was the perfect combination of hard-to-watch and offensive:
There’s nothing like any Cialis commercial ever made to make everyone involved feel incredibly awkward:
We still can’t quite figure out what is going on with these Claire Forlani Dewar commercials:
Finally, Volkswagen’s “Get In. Get Happy.” commercial featuring random Jamaican accents was both confusing and controversial.
What commercials made your list of best and worst of 2013?