The Beastie Boys see GoldieBlox’s lawsuit, and now they’re fighting back — with an open letter.
The group’s surviving members Mike D and Ad-Rock responded to the company that appropriated the Beasties classic “Girls” today. Read their message below:
Like many of the millions of people who have seen your toy commercial “GoldieBlox, Rube Goldberg & the Beastie Boys,” we were very impressed by the creativity and the message behind your ad.
We strongly support empowering young girls, breaking down gender stereotypes and igniting a passion for technology and engineering.
As creative as it is, make no mistake, your video is an advertisement that is designed to sell a product, and long ago, we made a conscious decision not to permit our music and/or name to be used in product ads. When we tried to simply ask how and why our song “Girls” had been used in your ad without our permission, YOU sued US.
So, whose side are you guys on? Yes, Goldieblox’s product is a positive one for young girls — but it’s also operating as a for-profit company, and permission to use the song was neither sought nor granted.