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Oscars: But Does Campaigning Matter?

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Yes

Octavia Spencer
The Help
In a tough Supporting Actress race, her ability to work a room paid off.

Jeff Bridges
Crazy Heart
He put himself on voters’ radar at the 2009 Governors Awards.

Adrien Brody
The Pianist
For voters, he was the face of the film’s campaign, not just his own.

No

Mo’Nique
Precious
The early favorite’s refusal to make the rounds didn’t matter.

Daniel Day-Lewis
Lincoln
As the Best Actor pack leader, he didn’t need to charm anyone to score.

Roman Polanski
The Pianist
He never even set foot in Los Angeles (or America) and won anyway.

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