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Oscars: But Does Campaigning Matter?

It sure doesn’t hurt; in a tight race, glad-handing Academy voters can help push a contender over the top, but if you’re the front-runner, you may not even need to leave the house

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Octavia Spencer
The Help
In a tough Supporting Actress race, her ability to work a room paid off.

Jeff Bridges
Crazy Heart
He put himself on voters’ radar at the 2009 Governors Awards.

Adrien Brody
The Pianist
For voters, he was the face of the film’s campaign, not just his own.


The early favorite’s refusal to make the rounds didn’t matter.

Daniel Day-Lewis
As the Best Actor pack leader, he didn’t need to charm anyone to score.

Roman Polanski
The Pianist
He never even set foot in Los Angeles (or America) and won anyway.