Kanye West made an unlikely inroad into the Hot 100 on Oct. 9, and it had nothing to do with his recent album Yeezus. Instead, his song ”Gone” from 2005’s Late Registration found its way to No. 18 after it soundtracked 25-year-old viral-video breakout Marina Shifrin’s kiss-off to her boss. ”Gone” is only the latest track to have scored big sales years (sometimes decades) after its debut thanks to online clips, commercials, and TV and movie placement. Below, a look at some patient victors.
1992 ”Bohemian Rhapsody”
Following Wayne’s World, the 1975 Queen tune shot to No. 2, besting its initial peak by seven slots.
1999 ”Pink Moon”
Nick Drake’s 1972 album Pink Moon was moving less than 100 copies a week before the title track appeared in a Volkswagen ad, increasing sales 7,000 percent.
2013 ”Baby Blue”
The Breaking Bad finale pushed Badfinger’s minor 1972 hit to 42,000 downloads in the eight days after the broadcast — up from 200 the week before.
1994 ”Girl, You’ll Be a Woman Soon”
Pulp Fiction‘s hit soundtrack sent Urge Overkill’s 1992 cover of the 1967 Neil Diamond original into the Hot 100.
2007 ”Don’t Stop Believin”’
The Journey anthem hit No. 9 in 1981, but a placement in the Sopranos finale (and later, Glee) helped make it one of iTunes’ top 20 most downloaded songs ever.
2012 ”Dancing on My Own”
First released in 2010, this frothy Robyn tune came back to sell 23,000 downloads the week after it showed up on HBO’s Girls.