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Watch Cookie Monster's hard-hitting BBC interview

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Why did BBC News anchor Emily Maitlis attempt to interview Cookie Monster — seriously — on Monday’s Newsnight? The answer may surprise you.

Okay, it probably won’t — as the Mirror explains, the stunt was meant to promote a new BBC children’s network series that will find Cookie Monster and his pal Elmo living and working in a hotel. (Its name: The Furchester. Why don’t we live in Britain?!)

But promotion or no, this straight-faced clip may be the best thing you’ll see on the Internet today. COOKIIIEEE! OM NOM NOM.