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Apple Exec Reveals Plan for iTunes' Global Domination

Apple’s senior vice president maps out the service’s plans for 2014

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September was a busy month in the iTunes universe. Headliners Lady Gaga and Katy Perry, respectively, opened and closed the 30-day iTunes Festival in London (other acts included Kendrick Lamar, Robin Thicke, and Justin Timberlake). Then, as part of the sleek iOS 7 software update on Sept. 18, the company unveiled its long-rumored “Pandora killer”: iTunes Radio, Apple’s first foray into streaming music. According to Apple senior vice president Eddy Cue, the link between the festival and the radio service will get tighter next year. “We’ll do more of an iTunes Festival radio station that will be there before the shows,” he says. “You can listen to [music from] the artists that are coming up before the show starts, [and then] listen to the iTunes Festival live.” As for iTunes Radio itself, Cue says that one of Apple’s goals is to expand the service’s global footprint. “iTunes Radio is available [only] in the U.S., and the iTunes Store is available in over 100 countries,” he explains. “The number one [complaint] we’ve gotten is ‘Where can I get iTunes Radio in my country?'”