We knew Kate Middleton could sell a dress, but now she’s pushing baby goods… or rather people are hustling on her behalf. That’s right, the royal baby marketing blitz is already in full swing!
It didn’t take long for The Duke and Duchess of Cambridge’s new bundle of joy to become a cash cow. It’s been a matter of hours since the baby’s official debut, but already everyone is trying to make a quick buck off the yet-to-be-named boy.
Want to buy the newest heir’s car seat or his first swaddling blanket? Dying to know what the new mom wore home from the hospital? Thanks to a flurry of press releases, we’ve got the details.
The must-have item: Royal baby’s first car seat
The pitch: “Before he takes over the royal throne, the Royal Highness Prince of Cambridge has safely traveled to Kensington Palace with mom and dad in his mini royal throne: the Britax B-Safe Infant Car Seat.” For your infant can travel in a seat “fit for a king.”
Where to get it: $134.99 at Target
The must-have item: Royal baby’s first swaddling blanket
The pitch: According to New York-based brand aden+anais, the little guy drove off swaddled in a 100% cotton muslin bird patterned blanket from their “jungle jam” 4 pack. The brand — created by an Australian mother — is “favored by celebrity moms” like Hilary Duff, Jessica Alba, Beyonce, Kristen Bell, Jenna Dewan-Tatum, Anna Paquin, Halle Berry, and Drew Barrymore.
Where to get it: $49.95 at adenandanais.com
The must-have item: New mom Kate’s blue dress and wedge
The pitch: Looking to make a stylish exit from the maternity ward? The Duchess left St. Mary’s Hospital in a cornflower blue crepe de chine dress by designer Jenny Packham and a pair of Pied-a-Terre Imperia wedges.
Where to get it: Sorry style fans! The dress is bespoke — which means you won’t find it in stores — and the Duchess’ wedge espadrilles are currently out of stock.
Is the royal baby a style icon or just a brand publicist’s dream come true? Head down to the comments to share your thoughts.