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Kirk Cameron's 'Unstoppable' ads mistaken for spam by Facebook

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Kirk Cameron’s digital promotion for his movie Unstoppable is, well, unstoppable.

After claiming that links to the Unstoppable trailer were being blocked by Facebook, the social-networking giant responded, explaining that the trailer links were actually “misidentified as potential spam or a malware site.” Despite the overtly religious tone of the movie, the temporary block was due to technical error, not any content judgment call, Facebook said.

Here is Facebook’s official statement:

To protect the hundreds of millions of people who connect and share on Facebook every day, we have automated systems that work in the background to maintain a trusted environment and protect our users from bad actors who often use links to spread spam and malware. These systems are so effective that most people who use Facebook will never encounter spam. They’re not perfect, though, and in rare instances they make mistakes. This link was blocked for a very short period of time after being misidentified as a potential spam or malware site. We learn from rare cases such as these to make our systems even better.