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David Hasselhoff peddles iced 'hoffee' (and channels David Brent?)

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David Hasselhoff Thirsty For Love

David Hasselhoff has a new music video that you’ll want to watch below. The song, “Thirsty for Love,” is an ad for the New England-based convenience store chain Cumberland Farms, which also used the Hoff in a campaign last summer, and its iced coffee. (Make that “Iced Hoffee,” as Ad Age notes.) Is it just us, or does the Hoff’s wardrobe look familiar?