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'The World's End': Fake tourism video

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Here at Entertainment Weekly we’re as keen as anyone that people drink responsibly. Yet we also want you to check out a tourism video for the British burg of Newton Haven and its highly irresponsible invitation to try the town’s infamous Golden Mile pub crawl. (“One mile! 12 pubs!”)

Why? Because Newton Haven is actually the fictitious setting for director Edgar Wright’s sci-fi comedy The World’s End, which stars Simon Pegg, Nick Frost, Martin Freeman, and Rosamund Pike, and arrives in cinemas Aug. 23.

You can check out the clip below.

How’s that for a slice of fried gold?

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Simon Pegg and Nick Frost fight robots in ‘The World’s End’ trailer — VIDEO