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Justin Bieber says new fragrance The Key will unlock a 'personal' side of him

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Justin Bieber

Are you ready to get even more personal with Justin Bieber?

Fresh off receiving top honors for his women’s perfume, Girlfriend, Bieber is ready to launch his newest fragrance The Key.

Yesterday, the singer revealed the white and gold bottle for the scent via Twitter. (And yes, the packaging comes adorned with a key…because why not?) Bieber told People that the fragrance is a way for him to connect with fans.


“[The Key] will unlock a personal side of me they’ve never seen before,” Bieber, who promised something quite similar with Girlfriend, told the magazine. “Bringing us closer than ever.”

Fans however will have to wait a bit longer before they can spritz on a touch of the pop star — the fragrance doesn’t hit stores until July.

Are you excited to get more personal with the Biebs? Do you plan to pick up the new fragrance? Tell us in the comments.

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