Think six seconds just aren’t enough to properly illustrate Ryan Gosling refusing to eat cereal, or the cast of Much Ado about Nothing having a goof, or Lucille Bluth shouting epithets at Princess Jasmine? Instagram has heard your cries — and is answering them by adding its very own video capability. Just call it A Longer Vine.
As the Facebook-owned photo service announced Thursday, users now have the option of creating 3- to 15-second videos, altering them with 13 filters, and posting them to their Instagram accounts. This new feature promises to revolutionize the way we procrastinate, share shaky concert footage, and — in all likelihood — watch celebrities behaving badly.
Check out a dreamy, Apple-ad-esque clip of Instagram in Motion (courtesy of, uh, Vimeo) below — and catch Instagram’s own maiden video at the company’s official page. (The next step: Making these videos embeddable on WordPress! Pretty please, guys?)