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CNN launches morning show 'New Day'

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Don’t expect CNN’s New Day to revolutionize its genre. “We are not reinventing the wheel,” the show’s executive producer Jim Murphy told USA Today this weekend. “It’s a morning news program.”

That said, the program — which premiered this morning, airing from 6-9 a.m. ET and replacing Soledad O’Brien’s Starting Point — does represent a sort of fresh start for CNN. Its hard-news, centrist focus exemplifies new CNN president Jeff Zucker‘s approach to broadcasting; as Murphy explained, “You won’t see cooking and dancing and things like that.” Of course, that doesn’t mean that New Day is or will be totally immune to fluff. For proof, check out this introductory video, which paints anchors Chris Cuomo and Kate Bolduan and news anchor Michaela Pereira as fun-loving quirkmeisters (Kate is “kooky and loud!” Chris has a daughter named Cha-Cha!) who always put their families first.

But in between segments about Miss Utah USA’s embarrassing interview flub (“We need to try and figure out how to create education better so we can solve this problem“) and an admittedly old clip of a man getting his ass kicked by a deer, there was real news to be shared — like this basic rundown of today’s five biggest stories, including a series of important Supreme Court decisions and George Zimmerman’s trial.

Veteran CNN personalities like Washington correspondent John King and chief international correspondent Christiane Amanpour were also on hand to lend the proceedings a bit of gravitas. And in this segment about Iran’s new president, Cuomo, at least, proved that he’s got the capacity to discuss big stories intelligently.

Obviously, New Day is still a fawn learning to walk on wobbly legs — but did you catch the show this morning? And if so, do you think you’ll keep watching?

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