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CW orders 'Vampire Diaries' spinoff, renews two dramas

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Though last night’s preview was less than impressive, The Vampire Diaries spinoff dubbed The Originals was ordered to series by the CW.

The network today also picked up a second season of Beauty and the Beast and a third year of Hart of Dixie.

On Thursday, the Diaries’ spinoff averaged 2.2 million viewers and a 0.9 among adults 18-49 — down 31 percent from The Vampire Diaries‘ average this season. But the CW gives equal attention to a show’s impact in social media and online streaming, which is why CW topper Mark Pedowitz released this statement: “As soon as we saw last night’s episode of The Vampire Diaries, we knew we wanted more of The Originals. Julie Plec and Kevin Williamson have done a fantastic job with The Vampire Diaries, which is as fast-paced and well-written as ever, and Julie has created an equally compelling world for The Originals.”

The CW says Beauty and Hart get big boosts from live-plus-7 day viewership. Hart averages a 53% increase among adults 18-34 and a 61% gain among women 18-34, while Beauty enjoys a 43% jump in adults 18-34 and a 45% bump in women 18-34.

The CW already picked up Arrow, The Vampire Diaries and Supernatural for next season. No word yet on the futures of Nikita and The Carrie Diaries, however.

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