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Snoop Lion becomes a blogger for the WSJ

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Sxsw Snoop Lion
C Flanigan/Getty Images

Rapper-turned-reggae artist Snoop Lion shared his new approach to life Monday in an essay for an unlikely source.

Snoop Doggy Dogg/Dogg/Lion — whose given name is actually Calvin Cordozar Broadus, Jr. — is playing editor over at the Wall Street Journal‘s Speakeasy blog today, where he blogged about his transition to Snoop Lion and assigned a story about how sports keep teens in line.

Looking for a non-violent reinvention of himself that doesn’t include rapping about “hustlin'” Snoop Lion says he is proud to have found a new lifestyle that helps promote a message he believes in — unity, love and peace.

“Everybody searches for this in their own way,” Snoop writes. “Some people never find it. Some people find it through religion or meditation or a relationship or travel. I found it in Jamaica. I finally made it to paradise. Rastafari called me.  And I’m glad I answered. JAH RASTAFARI!”

The timing of the guest editing gig is no coincidence: Snoop Lion’s new album, “Reincarnated,” drops Tuesday.

Read more:

Snoop Dogg unveils ‘Reincarnated’ documentary, reggae album details — Watch here

SXSW: Snoop Lion goes reggae, still raps, sorta covers ‘I Love Rock ‘n’ Roll’ — VIDEO

Snoop Lion shows off his palace in ‘Here Comes The King’ video — Watch it here