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...And This Is The Pad

Most of ”This Is the End” takes place inside a modern, open-plan Hollywood home ostensibly owned by James Franco. The living space is meant to give us a glimpse inside the mind of the actor, so how did the filmmakers create Casa Franco?

Posted on

This Is The End

type:
Movie
Current Status:
In Season
mpaa:
R
runtime:
106 minutes
Wide Release Date:
06/12/13
performer:
Jay Baruchel, James Franco, Jonah Hill, Danny McBride, Seth Rogen
director:
Evan Goldberg, Seth Rogen
distributor:
Sony Pictures Entertainment
genre:
Comedy

We gave it an A

NERD WORSHIP

In the film, Franco is infatuated with costar and BFF Seth Rogen, and the actor himself created a number of paintings that pay tribute to their collaborations, including Freaks and Geeks and Pineapple Express. ”All these things make sense for the version of James Franco in the movie, because they’re all projects that involve Seth,” explains Franco. ”He might be a little obsessed.”

THIS END UP

Rogen and codirector Evan Goldberg had no brick-and-mortar model for the Franco Fortress. ”I’ve never actually been to his actual house,” says Rogen. ”He’s always moving!” In fact, Franco didn’t even own a home while the movie was being filmed (he was living in an apartment in New York City), so production designer Chris Spellman adorned the set with things he thought the art lover would appreciate. Though some may recognize works by artists like Shepard Fairey and Ron English, no piece is more, well, eye-catching than a Clockwork Orange-style phallic sculpture (left). ”It was created by a local artist. It’s a pretty unique piece,” says Spellman. ”We put argyle wallpaper on it to tame it down a bit, but it still gets a big reaction.” You might be surprised to learn the real Franco doesn’t own anything quite so bold. ”I don’t have one of those,” he says. ”Yet.”

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