After teasing us with a series of tour dates and a pair of strange preview tracks, Beyoncé finally made the big reveal.
Was it the official announcement of her new album? A proper first single? A killer new video? Or was yesterday’s teaser video with the hashtag #BeyHereNow merely a suggestion that there’s a lot of Oasis being played at the Carter household?
It was none of those things. Shortly after 9 a.m. ET on her official Tumblr, Beyoncé pulled back the curtain on… a photo of her drinking a Pepsi. Does that mean the check cleared on her $50 million deal with the soft drink manufacturer? There are two other new pics up, one of which suggests she’s doing something in video form, though whether it’s her own music video or some sort of Van Halen-esque hybrid is unclear.
So even though this big curtain-pulling moment is a bit of a letdown, rest assured you’ll have more Beyoncé than you’ll know what to do with in the coming months: She’ll be headed out on the Mrs. Carter World Tour, lending her face to H&M, covering an Amy Winehouse song for the soundtrack to The Great Gatsby, and doing even more shilling for Pepsi.
UPDATED: Shortly after we published, Bey unveiled a one minute Pepsi commercial, which includes her confronting famous former incarnations of herself, plus elements of a new song called “Mirrors,” a concept we’re totally not sick of in 2013 yet. Watch it below.
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