Hedi Slimane
March 29, 2013 at 07:58 PM EDT

Yves Saint Laurent

Current Status
In Season

Known for his goth-grunge aesthetic, Saint Laurent creative director Hedi Slimane was once called “The Prince of Darkness,” but casting Marilyn Manson in the fashion brand’s new ad campaign? Now that’s dark.

In the ad, posted on Instagram by former Lady Gaga fashion consigliere Nicola Formichetti, Manson wears a classic YSL leather motorcycle jacket, heavy black eyeliner and dark lipstick. When it comes to getting dressed, Manson is known for choosing shock value over style, but considering Slimane’s vision of an edgier, avant-garde Saint Laurent, he fits the profile.

What do you think of Marilyn Manson’s Saint Laurent ad?

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