March 15, 2013 at 04:00 AM EDT

”Sometimes we create a whole town that we’ll never go back to, so we’ll have upwards of 60 or 70 costumes, plus blood doubles and extras for stunts,” Clapton says. ”In season 2 there was a whole town of costumes [from Qarth], and I thought, ‘We have to do something with these!’ We dyed them, distressed them, and created a wardrobe for a whole new group of people. You have to be practical.”

”We see her developing her own style and becoming her own woman, and her look changes quite a lot,” Clapton says of Daenerys’ fancy new clothes, like this metal-print silk dress. ”For the first time, we actually get to see her looking quite glamorous. This is her chance to shine.”

”Joffrey is becoming more crazed, so he has a lot of new, opulent costumes,” says Clapton, whose wardrobe team includes master embroiderer Michele Carragher. ”We have specific costumers for specific characters.”

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