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Leonardo DiCaprio sells Jim Beam in Japan

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Anyone who thinks the Bill-Murray-sells-whiskey scenes in Lost in Translation were comic exaggerations hasn’t seen Leonardo DiCaprio’s new campaign for Jim Beam in Japan.

On the one hand, the new ads — which have leaked around the web — are totally innocuous (no rat pack references). But on the other, well, they do feature Leo looking very intently at a ball of ice. And then he makes it explode with his fingers!

Reps for Jim Beam said the campaign wouldn’t air in the U.S., so you have two options if you want to recreate the DiCaprio Drinking Experience: scour the internet for more fleeting glimpses of him drinking his “cool bourbon” or fly to Japan. We hear the ice there explodes!


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