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Hyundai premieres Super Bowl commercial featuring The Flaming Lips

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Do you realize that Hyundai’s buzziest Super Bowl ad — which features a brand-new song by The Flaming Lips, written specifically for the commercial — is already online?

The 102-second spot features the psychadelic rockers playing their new tune, “Sun Blows Up Today,” as well as a family experiencing what might be the best day ever — complete with an enormous stack of pancakes, extreme skateboarding, shenanigans at a natural history museum, a scary group of bikers, a giant hamster ball/bubble (naturally), and a pair of fighting robots, though Yoshimi seems to be nowhere in sight. They also ride around in a Hyundai a lot because, well, you know. Here’s “Epic Playdate”:

“The Flaming Lips are very much like Hyundai,” Hyundai VP of marketing Steve Shannon told Billboard, where the commercial premiered yesterday. “They’re a little offbeat. They’ve been around a long time and they continue to reinvent themselves.”

Eh, debatable — but either way, the ad’s definitely going to be one of the big game’s most colorful spots. For good measure, you can also enjoy a trippy lyric video featuring the full three-minute version of “Sun Blows Up Today”:

Super Bowl XLVII Commercials Previews and Teasers

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