Don Jon’s Addiction, Joseph Gordon-Levitt’s racy directorial debut that premiered at the Sundance Film Festival, was acquired by Relativity Media for $4 million. Gordon-Levitt also stars as Jon Martello, a New Jersey Don Juan whose prolific romantic conquests can’t compete with his obsession for online pornography. Scarlett Johansson, Tony Danza, and Julianne Moore co-star.
“I always intended this to be a movie for a mass popular audience,” said Gordon-Levitt, in a statement. “Everyone told me it was a long shot. Now Relativity is making it happen. Tucker Tooley and Robbie Brenner told me they believe that, more than anything, audiences want something unique. I couldn’t agree with them more. I admire them for putting their money where their mouth is. And I couldn’t possibly be more grateful.”