The days of people knocking a music network for programming more than tunes are officially over: VH1 has changed its logo, or “tagmark,” to incorporate a plus sign (+) that touts its growth beyond music. In 2012, shows like Mob Wives, Single Ladies, and Love & Hip Hop Atlanta helped the channel increase primetime ratings in the adult 18-49 demo by 33 percent and total viewers in primetime by 14 percent.
This month, VH1 will launch a Friday programming block including the return of Best Week Ever on Jan. 18, and the debut of The Jenny McCarthy Show on Feb. 8.
“VH1 is entertainment on steroids. We have a legacy of cranking it up to 11, so our ‘tagmark’ helps us to easily convey that to our viewers and build on the promise of delivering our bold and engaging mash-up of music, pop culture and nostalgia that generates so much buzz,” VH1 president Tom Calderone said in the announcement.
It’s the first time in 10 years that VH1 has changed its branding.