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Seth Rogen's 'This is the End' trailer

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This is how the world apparently really ends: not with the fulfillment of some ancient Mayan prophecy but with Seth Rogen, James Franco, Jonah Hill, Danny McBride, and assorted other members of their comedy posse mercilessly busting on each other and Craig Robinson drinking his own pee. At least that’s the vision of the apocalypse presented in the red-band trailer for This is the End, which features Rogen (who co-directed the movie with his Superbad writing partner Evan Goldberg) and a bunch of his friends playing themselves as the world falls to pieces around them. (RIP Michael Cera.)

Rogen — who introduces the trailer with his Pineapple Express co-star Franco — originally cooked up the idea for a post-apocalyptic comedy with Jay Baruchel back in 2007, and the two even made a fake trailer for the movie (then called Jay and Seth vs. the Apocalypse). After years of development and a couple of title changes, This is the End will finally theaters in June 2013. Assuming, of course, we make it that far. Watch the NSFW trailer: