No one knows Dickens quite like Snoop Dogg… er… Lion.
In partnership with Adidas, the rapper-turned-Rastafarian has graced us with a stirring animated rendition of A Christmas Carol. The video, illustrated by Beavis and Butthead‘s J.J. Sedelmaier, tells the story of Ebenezer Snoop, a former gadabout who’s lost his holiday mojo. Dickens’ notorious Christmas ghosts — portrayed here, somewhat inexplicably, by sports greats Stan Smith, David Beckham, and Derek Rose — take Snoop to parties throughout time and show him the error of his ways. Rap puns abound (“Bah! Humbizzle!”) and the malt liquor flows like eggnog – imagine the Christmas fable by way of Don’t Be a Menace and you’ll get the idea. And, you may notice, the runtime is exactly 4:20. Coincidence? I think not.
It’s all tied to an Adidas Facebook campaign that invites you to “un-Scrooge” yourself by sending holiday messages to your friends. Bah! Humbizzle, y’all.