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'The Hobbit' takes over Air New Zealand's in-flight safety video

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Forget giant eagles. Citizens of Middle Earth have stepped into the future and are now flying aboard 777s. Or at least they are in Air New Zealand’s new in-flight safety video, “An Unexpected Briefing.” The video, which was created in anticipation of the December release of The Hobbit: An Unexpected Journey, starts screening on Air New Zealand flights this week.

In the video, the elven flight attendant starts with a message we’re used to hearing in safety videos (“Even if you flight with us often, be sure to keep a sharp eye on the briefing”) but aren’t used to obeying. But this video is different — orcs, hobbits, Ringwraiths, dwarves, and elves have a way of boosting entertainment value.

Check out the video below to see Peter Jackson put on the one ring, some gorgeous Aragorn-like hair whip back in the breeze, a Gollum cameo courtesy of Weta, and an obligatory quoting of Gandalf’s most airplane-applicable line. Dean O’Gorman, who plays Fili in The Hobbit, and J.R.R. Tolkien’s great-grandsons Mike and Royd also make an appearance.

The Kiwi airline is also holding a contest with a prize that will make any Lord of the Rings fan drool: passes to the World Premiere of The Hobbit: An Unexpected Journey in Wellington, New Zealand on Nov. 28. Details for the contest are on Air New Zealand’s website.

Follow Emily on Twitter: @EmilyNRome

Read more:

Air New Zealand recruits Melanie Lynskey and Ed O’Neill for safety video

Peter Jackson on a possible Stephen Colbert ‘Hobbit’ cameo

‘The Hobbit’ character poster: Start making dwarf flashcards!