Taylor Swift’s latest album Red sold over 1 million copies in its first week — a whopping 1.21 million copies to be exact, according to the music industry maestros at Hits Daily Double — making her the first woman in chart history to ever have two albums sell over 1 million copies in their first weeks. (Speak Now sold 1.05 million units in its first week in 2010.) The only other artists to have ever achieved that feat are The Backstreet Boys (with Millenium and Black and Blue), ‘N Sync (with No Strings Attached and Celebrity) and Eminem (with The Marshall Mathers LP and The Eminem Show).
Not only is Red‘s gigantic debut the strongest sales frame this year, surpassing Mumford & Sons’ Babel, which sold 600,000 copies, it’s also the strongest sales frame in a decade — and that’s saying something in today’s music industry climate. The last record to sell more copies in its first week was Eminem’s The Eminem Show, which bowed with 1.3 million copies in 2002. All told, Taylor Swift’s Red is the eight largest debut in modern chart history.
Looks like going full-on pop worked out just fine!