Seth Rogen is hawking his latest movie… on HSN.
Paramount Pictures has teamed up with the shopping channel and Edison Nation to promote The Guilt Trip (in theaters Dec. 25) with a nationwide search for the next big idea.
Guilt Trip follows a struggling inventor (Rogen) as he embarks on a cross-country road trip with his mom (Barbara Streisand) in the hopes of selling his product to retailers. Inspired by the plot of the big screen comedy, HSN and EdisonNation have put the call out to aspiring innovators looking to pitch their creations. During a weeklong programming event that kicks off December 17, the top five concepts will be presented to a panel of judges — no word yet on whether that will include Rogen and Streisand — and the winning product will be sent into production and sold on HSN’s television and digital platforms in 2013.
The promotion follows the success of HSN’s previous entertainment tie-in campaigns for Snow White and the Huntsman and Eat Pray Love. Tonight, Rod Stewart will make a live appearance on HSN Live to perform songs from (and sell copies of) his first-ever holiday album, Merry Christmas, Baby.