American Idol no longer has the most expensive ads on TV.
Ad Age has just released its list of the most expensive shows, as judged by the cost of a 30-second spot, and football is king. The cost of a 30-second ad during Sunday Night Football is $545,142, up from $512,367 last year.
Idol, which has taken the top spot for the past five years, fell a lot. Last season, a 30-second spot on the Wednesday’s show ran $502,900. Now, it’s $340,825. (Perhaps Nicki and Mariah need to drum up even more publicity.) The results show on Idol is currently $296,002, also down from last season’s price of $468,100.
Ad Age reports that the other big winner is New Girl. The sophomore comedy commands $320,940 for an ad, up from $125,488 last year. That places it on the number four spot, behind Sunday Night Football, Idol and Emmy-winning Modern Family ($330,908).
Here’s the full list:
1. Sunday Night Football, $545,142
2. American Idol, $340,825
3. Modern Family, $330,908
4. New Girl, $320,940
5. American Idol, results, $296,002
6. The Simpsons $286,131
7. Family Guy $276,690
8. Big Bang Theory $275,573
9. 2 Broke Girls $269,235
10. Two and a Half Men $247,261
As you can see, comedies are king for advertisers. Note to networks: Get on with making a football comedy, stat.