Entertainment Weekly

Stay Connected

Subscribe

Advertise With Us

Learn More

Skip to content

Article

Glenn Beck is selling patriotic jeans

Posted on

Not sure what to give your crazy uncle this holiday season? Fret no more: Fearless patriot Glenn Beck has come to your rescue. While James Van Der Beek’s BJ-emblazoned “Beek Jeans” were a joke, Beck’s own denim line is very real — and every pair of pants comes imbued with its maker’s signature arch-conservative message.

As Time explains, Beck was inspired after seeing a Levi’s ad that coupled images of young protesters with a voiceover culled from a Charles Bukowski poem. He excoriated the denim company on his radio show in late September, saying that it was promoting a “European socialist” message — “Just for what? Because you just want to sell, because you want the controversy? I don’t think so. You believe it. You say you want your jeans to be the uniform of progress.”

Beck vowed never again to give a “dime” to Levi’s, a company founded by the American immigrant who invented blue jeans — and this week began selling his own patriotic jeans, which are made in North Carolina and Kentucky.  The $129.99 pants feature all-American details like buttons emblazoned with an Indian chief and a “vintage-inspired Western fit” perfect for cowboys and office drones alike. They’re being sold through Beck’s 1791 Supply & Co. clothing line, which is named for the year that the Bill of Rights was added to the Constitution.

This would be absurd enough even without an ad depicting a rugged, 1791 jean-wearing man welding a homemade rocket ship on what appears to be the Alaskan tundra. But luckily, that video also exists:

http://vimeo.com/51299385

The punchline: According to 1791’s website, both jean styles are temporarily sold out. Maybe your crazy uncle is out of luck after all.

Read more:

Glenn Beck returns to TV on his very own channel

Report: Glenn Beck signs $100 million radio deal

Jon Stewart and Bill O’Reilly discuss ‘The Rumble’ debate and their bromance

Comments