Entertainment Weekly

Stay Connected

Subscribe

Advertise With Us

Learn More

Skip to content

Article

'The Price is Right' picks its first male model

Posted on

Price Is Right Rob
Fremantle Media

The Price is Right has named its very first male model, striking a blow for Plinko-related gender-equality everywhere. Twenty-four-year-old Rob Wilson—the frontrunner in EW’s own poll—demonstrated the blank smile and awkward stance necessary to show off wood-paneled hot tubs and karaoke machines, beating out hundreds of other similarly qualified hopefuls. Wilson’s stint starts Oct. 15 and will last for at least one week, marking a break in the CBS game show’s 40-year history of exclusively female models.

Comments