Penguin Group is clearly expecting a big response to No Easy Day, a former Navy SEAL’s first-hand account of the raid that successfully killed Osama bin Laden. Plans for the high-profile book have been changing day to day. Dutton, an imprint of Penguin, announced yesterday that the publication date will move from the previously announced Sept. 11 to Sept. 4. The initial print run has risen from 300,000 to 400,000 to now a massive 575,000 copies. Dutton cited “overwhelming excitement” as the reason for the new publication date and the expanded first printing.
No Easy Day has been creating a stir not just for the unprecedented look at the historic mission, but for the potentially sensitive information it may contain. A representative for Dutton tells EW that the account was vetted by a former special operations attorney for “tactical, technical, and procedural information as well as information that could be considered classified” and that it was found “to be without risk to national security.” The account is being published under the pseudonym Mark Owen out of concern for the Navy SEAL’s personal security, although his alleged actual identity has been widely publicized.