Entertainment Weekly


Stay Connected


Advertise With Us

Learn More

Skip to content


'Animal Practice' preview draws fewer viewers than 'Go On'

Posted on

Viewers may have been angry that NBC interrupted the Closing Ceremony in order to air a preview of new fall comedy Animal Practice — but a ton of them watched the show anyway.

The show, starring Justin Kirk as a unconventional-but-lovable vet, garnered 12.8 million viewers and a 4.1 rating in the 18-49 demo, according to early figures from Nielsen Media Research. That number, however, is still less than the 16.1 million viewers who tuned in to see a Wednesday night preview of Matthew Perry’s Go On, which delivered a 5.6 demo rating.

Animal Practice retained about 49 percent of its whopping Olympic lead-in rating in the demo (4.1 vs. 8.4) and 47 percent of its total audience (27.4 million).

In all, it can be said that NBC’s previews did a solid job of exposing its fall slate, including Ryan Murphy’s New Normal, to a gigantic captive audience (no one scoffs at 12 million+ viewers), but at what cost? Says one irate commenter: “And now I have blocked NBC from my TV… Looks like I am going to miss that monkey show.”


‘Animal Practice’: Justin Kirk + Joanna Garcia + monkey in tiny ambulance = ? — EXCLUSIVE VIDEO

What NBC did right during the Olympics

Matthew Perry’s ‘Go On’ draws big post-Olympics audience