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Lady Gaga's perfume commercial

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On the heels of her racy perfume poster ad release, Lady Gaga tweeted a short film today about the making of the fragrance. Like the promo photo for Fame, the black-and-white short features half-naked men, but it is more elegant perhaps than its print counterpart. (That’s not meant as a commentary on her not appearing in the video.)

Titled ”Formulation,” the French-language short opens in the Haus Laboratories in Paris, before revealing the production of the “first ever black Eau de Parfum” — A.K.A. hot men filling beakers with exotic ingredients like ”tears of belladonna,” and ”crushed heart of tiger orchidea.”

Both the perfume and her next album’s title will be released in September.

Watch the video below:

Read more:

Lady Gaga wears mini-men in new perfume ad

Lady Gaga debuts ‘Princess Die’ — VIDEO

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