It’s a whole new world for veteran film publicist Jasmine Madatian.
The Academy of Motion Picture Arts and Sciences has chosen her for the new role of managing director of communications, overseeing not just the annual Oscar presentation but the group’s year-round preservation, education and historical programs.
Madatian will report to the Academy’s chief marketing officer, Christina Kounelias, starting July 30. “Jasmine is a smart, innovative and highly regarded communications strategist with strong relationships throughout the film and media industry,” Kounelias said in Tuesday’s announcement. “Her understanding of our mission and enthusiasm for the Academy is what really sets her apart and makes her such a great fit for this position.”
Madatian is well-known throughout the Hollywood community after working for many years at several top studios. Lately, she has gone freelance, currently handling the promo campaign for Safety Not Guaranteed, FilmDistrict’s indie comedy starring Mark Duplass as a man seeking a partner for time travel and Aubrey Plaza and Jake Johnson as two magazine reporters investigating him.
She previously served as senior vice president of publicity, promotions and field marketing for Walt Disney Studios, handling campaigns for films including Enchanted, The Proposal, and Alice in Wonderland. During her tenure under former studio chief Dick Cook, she helped launch the Disneynature documentary series, as well as the annual “Disney Comic-Con” known as D23.
Before moving to Disney, she spent eight years as senior vice president of publicity and promotions at Paramount Pictures, overseeing campaigns for movies as diverse as Steven Spielberg’s War of the Worlds, the outrage-fest Team America: World Police and The Hours. Prior to that, she worked at Twentieth Century Fox on films such as The Last of the Mohicans and Speed.
This year’s Oscar telecast is set for Feb. 24, 2013, and Madatian will begin work just as the search for a new producer and host will kick into high gear. Everybody knows the annual ABC broadcast, but part of her responsibilities will be highlighting the organization’s many other movie-related initiatives.
The Academy stays busy throughout the year with programs such as the recent Student Academy Awards, a new outdoor Friday and Saturday night screening series in Hollywood, and restoration of damaged classics.