Entertainment Weekly


Stay Connected


Advertise With Us

Learn More

Skip to content
Join our live viewing party of the 'This Is Us' season premiere.

This is Us

Tonight at 9PM ET


Box office update: 'Snow White and the Huntsman' leads with $20.3 mil on Friday; 'The Avengers' becomes third biggest movie of all time

Posted on

Snow White And The Huntsman 3
Alex Bailey

No poison apple here. The action fairy tale Snow White and the Huntsman debuted to a solid $20.3 million on Friday, according to early estimates, and is headed for a $55 million weekend.

That should come as a relief to Universal Pictures, which released the floundering Battleship two weeks ago. The result is also a boon for star Kristen Stewart, who had yet to successfully open a movie outside the Twilight franchise. Still, Snow White arrived with a pricey $170 million budget and will need to also perform admirably overseas to justify its cost.

The PG-13 film received an okay “B” rating from CinemaScore audiences, of which 53 percent was female — a surprisingly low figure for a movie many assumed would skew heavily female. According to CinemaScore, 48 percent of ticket buyers listed “Actress in a lead role” as their reason for seeing Snow White, which could refer to either Stewart or Charlize Theron. However, 34 percent also checked off “Actor in a lead role,” meaning Universal was wise to increase the marketing exposure of costar Chris Hemsworth.

Among holdovers, Men in Black 3 dropped 53 percent for $8.3 million, and should finish the weekend with about $29 million. That’ll bring its two-week tally to $112 million. By comparison, Men in Black and Men in Black II had made $139.6 million and $132.7 million after two weekends. To be fair, though, those movies had a head start by opening on a Wednesday, whereas Men in Black 3 did not.

In third, The Avengers fell 42 percent to $5.7 million. On Friday, the Disney movie passed The Dark Knight‘s $533.3 million tally to become the third-highest-grossing domestic release of all time, behind only Avatar ($760.5 million) and Titanic ($658.6 million including its 3-D re-release). And while The Avengers should have no problem reaching $600 million, it’ll likely fall short of toppling either James Cameron picture. Disney also announced today that The Avengers passed Harry Potter and the Deathly Hallows — Part 2 to become the third biggest movie globally. So far the superhero flick has collected $1.33 billion worldwide.

Rounding out the top six were What to Expect When You’re Expecting, Battleship, and The Dictator with $1.45 million, $1.4 million, and $1.39 million, respectively. The three movies will fight for fourth place, along with the British comedy The Best Exotic Marigold Hotel, which earned $1.3 million yesterday at 1,294 theaters. Check back here on Sunday for the complete box office report.

1. Snow White and the Huntsman — $20.3 mil

2. Men in Black 3 — $8.3 mil

3. The Avengers — $5.7 mil

4. What to Expect When You’re Expecting — $1.45 mil

5. Battleship — $1.4 mil

6. The Dictator — $1.39 mil

Read more:

Box office preview: ‘Snow White’ ready to take bite out of competition

‘The Best Exotic Marigold Hotel’ passes $100 million at the worldwide box office

Is Will Smith still the box-office king he was a few years ago?