While Academy Awards may be the foremost accolades for cinematic achievement, they are marred every year by the rabid For Your Consideration campaigns that saturate the industry. To mask the crassness of begging people to vote for you, the ads are dressed up with classy photography, and governed by strict rules of what can and cannot be said. For one thing, you cannot trash another fellow nominee: No negative campaigning allowed.
The blissfully irreverent MTV Movie Awards have no such concerns. Each year, the fan-voted honors always include an especially tongue-in-cheek category — Best Dance Sequence, Best Scared-as-S**t Performance, Best Sandwich in a Movie — and this year, one of the nominees is mounting what may be the first ever campaign to win one. Project X‘s Oliver Cooper is by far the least known of his fellow nominees for Best On-Screen Dirtbag — Horrible Bosses‘ Jennifer Aniston and Colin Farrell, Bridesmaids‘ Jon Hamm, and The Help‘s Bryce Dallas Howard — so he has no problem casting aspersions on his competition’s qualifications of dirt-baggery. Check out his ads below:
Project X will be released on Blu-ray and DVD June 19.