Here’s something you’ve never heard before: The producers of Broadway’s Spider-Man: Turn Off The Dark have decided to offer free tickets to a performance on June 10 (the same day as the Tony Awards) to anyone with the first name Anthony, Tony, Antoinette, Toni or Antonio. The reason? So that when Tony Sunday rolls around, Spider-Man will technically have “more Tonys than any other show on Broadway on Sunday, June 10,” said producers Michael Cohl and Jeremiah J. Harris in a joint statement.
“It has been brought to our attention that the Tonys have been honoring Broadway for years,” they began. (Re-read that line and ponder that revelation for a second.) Cohl and Harris “thought it was about time to repay the favor,” so if your name is a variant of Tony, Broadway plans to honor YOU by inviting you to hit up the Spider-Man box office at 10 a.m. on Monday, June 4, where the first 100 attendees will be given a voucher for two tickets to the 3 p.m. matinee on June 10.
On the one hand, the almost certainly tongue-in-cheek announcement is a giggle-inducing notion that, upon further reflection, may actually be a very creative idea. On the other, the implied reason behind the stunt — Spidey‘s ostensible dissatisfaction with receiving just two Tony nominations (for Best Costume Design and Best Scenic Design) — makes the whole event seem slightly less clever and just the teensiest bit more awkward.