As part of a new partnership between Pepsi and Michael Jackson’s estate, one billion cans of America’s second-favorite soda will feature a special edition “Michael Jackson Bad 25” design based on the pop legend’s silhouette.
The marketing move is part of the brand’s new “Live for Now” campaign, which will feature other Jackson-related tie-ins including live events, music, and “opportunities for fans to access special edition merchandise,” touts a press release. The deal coincides with the 25th anniversary of Jackson’s iconic “Bad” album and tour, and Sony Music plans to release new mixes from the album — although it’s hard to imagine what hasn’t already been done to MJ’s music on YouTube.
“We are thrilled to bring Michael and Pepsi back together, as they were in 1988, to celebrate the 25th anniversary of the BAD album and tour and to put Michael on one billion Pepsi cans — perhaps a Guinness record,” said John Branca and John McClain, co-executors of Jackson’s estate. The double Johns refer, of course, to the 1988 mash-up of pop star and pop soda that resulted in this classic commercial:
Considering the widespread appeal of both Jackson’s oeuvre and the Pepsi brand, the partnership is suitable, but given the potentially distasteful trend of raising the dead via holograms, something tells me that we’ll soon see much more than just MJ’s silhouette popping up.