Entertainment Weekly


Stay Connected


Advertise With Us

Learn More

Skip to content


Olympic ad honors mothers, even scary mothers?

Posted on

With Mother’s Day just around the corner and the Summer Olympic Games in London not long after, Procter & Gamble has struck gold with a new online commercial celebrating the hardest job in the world. In the ad, mothers from several continents do the everyday duties that every mother is familiar with — waking the kids, feeding them, getting them out of the house on time. Their children, however, are destined for athletic greatness, a greatness that has to be nurtured.

But just as I was lauding both the spirit behind and the execution of the commercial, my esteemed colleague Kristen Baldwin railed against it, as she was repulsed by the mom’s jock stage-mommery. What I saw as a parent doing everything she could to help a child fulfill his or her dreams, she saw, “GET UP, JUNIOR. IT’S 4 A.M. TIME TO PRACTICE!”

She’s totally ruined the commercial for me…cuz she’s more than a little right. Drat. Watch it below.

What do you think, PopWatchers? An effective tribute to mothers everywhere? Or a well-intentioned but misguided celebration of Helicopter Moms who happen to have Olympic DNA?