To sell their summer romantic comedy Lola Versus, Fox Searchlight is faced with the dilemma that most of the film’s stars — Greta Gerwig (Arthur), Joel Kinnaman (AMC’s The Killing), Hamish Linklater (CBS’ The New Adventures of Old Christine) — aren’t exactly household names. So instead, they’re selling the fact that the film strikes a similarly hipster-friendly tone as the studio’s recent indie hit (500) Days of Summer.
That movie helped launch Zooey Deschanel from indie film darling to network TV superstar. Could Lola Versus be a similar career launcher for Gerwig, who plays a nearly-30 New Yorker who suddenly finds herself single mere weeks before her wedding? Check out the trailer below and decide for yourself:
Lola Versus premieres at the Tribeca Film Festival later this month, and starts its limited release on June 8.